Reach Canadian homeowners actively researching solar energy. SolarWeb offers advertising opportunities for brands and service providers in the Canadian solar industry.

Who Reads SolarWeb

SolarWeb readers are homeowners across all 13 provinces and territories who are actively evaluating solar panels, comparing costs, checking incentive programs, and choosing installers. They are in the decision-making phase – not casually browsing.

Our audience:

• Canadian homeowners researching solar for their property
• High purchase intent – readers are comparing quotes, checking rebate eligibility, and evaluating equipment
• Geographically distributed across Canada, with concentration in Ontario, BC, Alberta, and Quebec

Sponsored Content

Feature your product, service, or brand in an article written to SolarWeb’s editorial standards. Sponsored content is clearly labelled and must provide genuine value to our readers.

• Written in SolarWeb’s voice and style
• Fact-checked and reviewed to the same standard as editorial content
• Clearly marked as sponsored
• Published on-site with permanent placement

Display Advertising

Standard IAB display ad placements across the site. SolarWeb uses Google AdSense and may offer direct-sold placements for qualified advertisers.

Newsletter Sponsorship

The SolarWeb Weekly Digest reaches engaged Canadian solar enthusiasts every Sunday. Sponsorship slots are available on a weekly basis.

• Single sponsor per issue
• Dedicated section with your message
• Delivered to opted-in subscribers only

Product Reviews

If you manufacture solar panels, inverters, batteries, or related equipment available in the Canadian market, we may review your product. Reviews are independent – see our Editorial Policy for details.

Product reviews cannot be purchased. We accept product samples for review purposes, but editorial control and ratings remain entirely ours.

What We Don’t Do

We don’t publish advertorials disguised as editorial content. All sponsored content is labelled.

We don’t guarantee favourable coverage. Advertising relationships do not influence editorial decisions.

We don’t sell our subscriber list. Your sponsorship reaches our audience through our channels only.

Our Standards

SolarWeb maintains a strict separation between editorial and advertising. Our Editorial Policy governs all content decisions. Advertisers receive audience reach – not editorial influence.

Contact Us

Interested in reaching Canadian solar homeowners? Contact us to discuss options and availability.

Email: news@solarweb.ca

We’ll respond within two business days with current rates, audience data, and available placements.